Saga after Jagger
Jagger has came and gone. Now waiting for the Saga.
After literally thousands of posts, tens of thousands of datacenter checks, and weeks of sleepless nights, the Watchers of Google seem exhausted, bored, disheartened. Many seem lost their excitement and hope. Their initial hope was replaced first by a stressful waiting, then a traumatic disheartening, a resentment against Google, and now by a post-traumatic stress syndrome, as it were. Many are now displaying symptoms what are classically associated with PTSS: feelings of guilt, resentment, grief, emotional numbing, loss of pleasure, impaired concentration, disbelief, confusion, exhaustion, distrust, etc.
In my humble opinion, Google updates, especially prolonged updates such as the current one have became a sociological phenomenon to be analyzed. But leaving its sociological and psychological implications, it has serious marketing implications that should be carefully scrutinized.
Every month, search statistics are published for major players in the market like Google, Yahoo, MSN, Aol, Askjeeves, etc. Having more searches by surfers means more referrals, more ads, and hence more money. That is why every search engine tries to maximize the number of users of that engine. Each one launches its own toolbar, own email, chat, messenger, etc. programs to drive more users, and produce more results.
But no statistics tell us how much of this traffic is inflated, and how much of it is artificial, empty searches by webmasters or SEO people to check the position of websites they monitor.
For current Google update which is in progress over one month, we can make a rough calculation. From webmaster forums, it is evident that thousands of webmasters are constantly watching and checking tens of Google datacenters. There are pages that checks more than 20 datacenters at once, and there are numerous such websites offering this service free. Now, assuming that a webmaster checks such datacenters 10 times a day for 3 keyword combinations,
10 x 20 x 3 = 600 artificial searches a day by a single webmaster.
When we assume that some 10000 webmasters do the same throughout the month, we get:
10,000 x 600 x 30 = 180,000,000 artificially produced searches.
Impressive, indeed! But this is the picture from the Google’s side.
There is another group positioned before Google: Websites offering various services to webmasters, and SEO people: discussion forums, SERP position check tools, PR check tools, link check tools, etc. I checked the Alexa rankings of a couple of such sites and observed a significant increase in their traffic during the last Google Dance aka Jagger.
All these websites seem doubled their traffics as compared to pre-Jagger period. And assuming that during such updates people are more anxious, more sensitive and susceptible, we can safely guess that these websites doubled their income as well!
This is really a win-win situation for both Google, SEO people, and websites offering services to webmasters and SEO people.
The more such dancing lasts, the more profitable it becomes. Long live Jagger!