Waiting for Jagger
For a couple of days (in fact, for the last three week), thousands of anxious webmasters are on watch waiting for Jagger to come while drinking their beers, or perhaps taking some pills to ease their nerves. Even, I read somewhere that wifes of some fellow webmaster are moaning that they are always on their PCs waiting for the jagger. But who is this popular guy called Jagger, and why he is so much desperately waited for?
Each major update in SERPs by Google (aka Google Dance) is given a name: Florida, Bourbon, Austin, etc. And the last one is called Jagger. This update is said to involve three distinct stages of which the first two are already over. And what is waited for is the last stage of update as confirmed by two popular Googlemen to begin this Wednesday.
When Google starts dancing, webmasters sweat to bullet, since it means survival or oblivion for their sites in terms of rankings in SERPs. Too many webmasters wake up in the morning to see that their sites are thrown into oblivion in Google SERPs. So, every such dance turns into a nightmare, a horror story for some, while it becomes others’ victory, since it is a zero-sum game for the webmasters: if one wins, the other looses. A website that ranks #1 after such a dancing means an equal loss for one that previously occupied the #1.
It is a well known fact that if your site is not among top 10 or 20, it is practically non-existent, since surfers rarely goes beyond second or third page while searching the internet. Great majority of surfers stop querying after the second page. Therefore, being among top rankers means more visitors which in turn mean more sales and more money. Conversely, failing to appear among top rankers means loss of visitors, and hence loss of money.
That is why everyone are alarmed, and waits impatiently for the Jagger to come. With every hour passing, this waiting gets harder, nerves get tenser, and everyone ask each other:
Did you see Jaggar?
Has not it came yet?
And the answer:
Yes, saw it in such and such DataCenter already!
- No it is not!
- Yes it is!
- No it is not!
And so on
And all Google datacenters are mentioned as showing the Jagger, or at least a glimpse of it. Everyone seems to select the one datacenter that best fits his/her own wishes. And even though Google staff announced that the Jagger has yet to come, our fellow webmasters do not seem to be tired of posting a new datacenter repeatedly to show that the Jagger has already came.
Meanwhile, I received an email from a webmaster for whom I suggested some minor improvements for a better SERP position that there is sharp decline in the number of visitors for the last two days to which I responded with assurance that it is probably a normal fluctuation and would normalize soon. Next day, I received another email that everything is OK and things seem to be normalizing!
Nowadays, people are becoming increasingly nervous about their positions in the search engines as evidenced by literally thousands of posts at forums run and populated by webmasters. Being oversensitized to even minor changes in SERP positions, people react normal fluctuation (which they called, with an unfortunate term, an everflux) with panic and anxiety, and frantically search for feedback about the cause of such changes.
I read people checking dozens of google datacenters constantly (hundred times a day) to see if their website is still “there.” And refreshing forum pages by repeatedly pressing F5 key to see if a new message is posted.
Yesterday, the third wave of Jagger is confirmed, and first datacenters with updated indexes became visible. Today, the new index is observed to go live at different points of the world. Therefore, it is now time, as they say, for webmasters to bow their heads for a moment of silence in memory of fellow webmasters whose sites dropped or disappeared from the index after the Jagger.
And hail those whose sites bumped up with Jagger, including Turktrans.net.
With the current status of Jagger, it seems that Turktrans will bump up substantially. After normalization and stabilization of initial flux, I would expect it on the first page. Now it is time to work harder to add some content to my site!